The Woodford Reserve Distillery in Versailles, Kentucky, recently invested more than $1.5 million in the renovation and modest expansion of its Visitor Center, including a dedicated tasting room, enhancements to the retail space, and aesthetic improvements. The Visitor Center, known as the Homeplace, was originally constructed in 1996. Since that time, the bourbon tourism industry has grown substantially, and the Woodford Reserve Distillery now hosts over 120,000 visitors each year.

Woodford Reserve is crafted at the historic Woodford Reserve Distillery in the heart of thoroughbred country. It is a product of the Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca.

Publication: AWI Design Solutions, Winter 2015.